FULLER Mag Newsletter
After launching FULLER magazine, I knew that we needed to stay connected with our readers more often than four times a year. We needed to drive traffic to our sparkling new website, while simultaneously wanting to create a insider access-type feel. We also aimed to add a more personal touch to the magazine by making each email from someone on our team. There wasn't much of an editorial calendar at the onset as we found our groove and allowed each newsletter writer to pick whatever content they desired.
Utilizing MailChimp, I conceived, structured, and designed the template based on our style guidelines. We then launched with a simple pop-up on the magazine website. Having a direct person-to-person conduit to our readers was an extremely valuable channel for building our readership, something that the magazine continues to leverage today. Below are samples of the design, as well as a few of my letters.