Our team was tasked with creating a campaign for 16,000 US and Canadian grads to encourage them to refer prospective students. The mandatories included a print piece and corresponding microsite to collect the data. I acted as Project Coordinator with a design agency hired to design and produce the pieces. This was a rare occasion for the Admissions, Communications & Marketing, and Alumni offices to work together.
As of January 12, 2015, 71 referrals have been received.